Page builders and web performance: Elementor, Divi and the cost of the DOM
Visual builders make page creation easier but produce a large, deep DOM: why it happens, how it weighs on INP, LCP and CLS and what you can do…
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BLOG · WEB PERFORMANCE
Analysis and insights
on real-world performance.
Method, real cases and tools to improve loading, responsiveness and stability, with no shortcuts for the tests.
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The main thread explained simply: long tasks, TBT and why JavaScript blocks the page
A single thread runs JavaScript, calculates layout and responds to users: what long tasks are, how Total Blocking Time is calculated, how it relates to INP and how…
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Core Web Vitals for WooCommerce: where conversions are lost
Categories, product page, cart and checkout: where a WooCommerce store loses speed along the purchase journey, why users with a full cart browse without a cache, and where…
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Third-party scripts: the hidden cost of tags, pixels and widgets for Core Web Vitals
Analytics, pixels, chat, reviews and A/B tests often weigh on Core Web Vitals more than the site’s own code: how to measure their cost and how to govern…
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Core Web Vitals: what does the INP (Interaction to Next Paint) metric measure?
INP measures how quickly the page responds to clicks, taps and key presses: the three phases of an interaction, which interaction becomes the INP, the most common causes…
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